Vineyard Practices

Harvesting Primitivo

Regenerative grape farming is of paramount importance to the Fresh Wine Company. We work with grape farmers dedicated to changing the agricultural paradigm in Sonoma Valley, hoping to heal the earth and the community. These farmers have transitioned several properties from conventional strip spraying to regenerative and sustainable practices. Working without synthetic pesticides, conserving groundwater, and improving soil tilth to sequester carbon and protect waterways are practices central to the Fresh Wine Company's mission.