FRESH

DRINK

Regenerative Viticulture

The regenerative farming movement prioritizes soil and environmental health and commits to paying fair wages. FRES.CO works with farmers to transition from conventional to regenerative viticulture, or grape farming. The conversion to organic practices can initially be expensive for growers, so we use multi-year contracts and pay above market rate throughout the conversion period. In return, the growers work to nourish both soil and vine, yielding grapes that ferment easily into fresh tasting wines.

Natural Winemaking

The spectrum of natural wine minimally requires organic practices and few additions. FRES.CO wines are made without cultured yeast or bacteria, nor are they fined or rendered sterile. Often, a small amount of sulfur is added just prior to bottling (White labels have SO2 and Red labels do not). We strive for minimal intervention, yet occasionally, some wines are improved using temperature control or small dilutions. All additions are disclosed, as we have nothing to hide. We also work hard to reduce our carbon footprint, using ultra-light, domestic bottles and eschewing cold stabilization.

The Community

The farmers are the most important part of the FRES.CO equation; together with their hardworking crews, they tend the land and vines to produce healthy fruit for stress-free fermentations. The wines are made at Magnolia Wine Services, a collective of low-intervention winemakers in Sonoma, California. FRES.CO is proudly distributed by Roni Selects (California) and Voyager Beverage (Ohio). The wine is made by Jack Sporer and is assisted by the indomitable Coral Wang. Will Bucklin is a co-owner and mentor. Thank you for supporting what we do!

Mentor - Will Bucklin

Will owns and farms Old Hill Ranch, one of California's oldest continuously operating vineyards, and has blocks dating to the 1880s. A longtime dry farming advocate, Will has an outsize influence on FRES.CO's dedication to regenerative agriculture and minimalist winemaking.

Farmer - Ross Cannard

Ross manages Benguerel vineyard in a unique, hands-off manner that avoids all sprays, irrigation, and tillage. No-till farming reduces erosion, keeping local streams clear; dry farming keeps water in aquifers and improves grape quality; and abstaining from spray passes minimizes tractor emissions. Together these practices enhance habitat for native plants and animals.

Farmer - David Rothschild

David manages the Nelson vineyard along with several nearby plantings. He recently leased the vineyard and has transitioned his vines from Roundup to regenerative, and avoids all pesticides but elemental sulfur. Don't let the flowers fool you, he is a BAD guy.

Minimal input wine from sustainably farmed vineyards in Sonoma Valley
Jack Sporer
Jack Sporer, Winemaker

Our Labels

Artist - Valentina Lopera - Valentina is a perennial traveller and a stick-and-poke tattoo artist of great talent. Currently based in Mexico City, she designs the labels and runs the @fres.co.wine instagram page. @land_valentina

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Map of the USA with the state of CA highlighted
Sonoma Valley, Sonoma, ...

Located in
Sonoma Valley, Sonoma, California

Climate Conscious
Founded in:
2019
Owned by:
Jack Sporer
Winemaking by:
Jack Sporer
Case produced per year:
800

Our winery is proud to be supported by Vinebase, a Public Benefit Corporation.

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A Supported Winery